Roofing sales are project-driven and proven by before-and-after work. We build your proof and position you to capture storm damage calls and premium re-roofing contracts.
Roofing is different from most trades because customers can't easily evaluate quality. They can't climb on your roof and inspect workmanship - so they look for proof. They want to see before-and-after photos of your work, read reviews from customers who trusted you with their biggest asset, and understand the warranty you're offering. If your website doesn't have a portfolio of completed projects, you've lost half your leads before they even call.
Storm damage creates urgency and opportunity. When hail or high winds hit, thousands of homeowners search "roof damage repair," "roof hail damage," "emergency roofer" in the 24 hours after the storm. Contractors who show up in Google Ads during these windows capture 30-50 leads. But you need Google Ads set up to bid aggressively the moment storms hit your area, and you need landing pages proving you handle storm damage professionally.
Most roofing contractors are also invisible for planned work. Homeowners researching "roof replacement cost," "metal roof installation," or "commercial roofing contractor" don't see your website. You're waiting for emergency calls instead of bidding on premium projects. This costs you 5-10 mid-sized jobs per year - jobs worth $15k-50k each.
Then there's the financing issue. Quality roofing is expensive - $20k-50k isn't uncommon. Customers need to understand payment options and can't get financing approved instantly. You need clear financing information on your website so customers know they can afford you.
Professional roofing photography is non-negotiable. Before-and-after project photos, drone shots of completed roofs, detail photos showing quality workmanship - this is your primary sales tool. We photograph your recent projects, organize them by roof type and project value, and display them prominently on your website and Google Business Profile. Homeowners deciding between 3 roofers pick the one with the best portfolio. Quality photos increase closing rate by 30-50%.
Google Ads for storm damage is seasonal, tactical, and high-ROI. We set up campaigns that target "hail damage," "roof repair after storm," "emergency roofer" and activate them the moment severe weather hits your area. Storm damage calls close at 70%+ because there's urgency and insurance coverage. We also run Ads for planned work: "roof replacement," "metal roofing," "commercial roof repair." Different messaging and bidding for each opportunity type.
Web design that showcases your portfolio and explains services. Your site needs a prominent project gallery, financing information, warranty details, and clear service descriptions. Fast loading and mobile optimization are critical - 70% of roofing searches come from phones. Include customer testimonials and Google reviews prominently. The site is your 24/7 sales rep that answers 90% of customer questions before they call.
SEO builds long-term visibility for planned work. "Metal roof installation," "roof replacement cost," "residential roofing contractor" - these searches come from homeowners planning projects, not emergencies. SEO ranks you for these lower-urgency searches where you can educate and close at premium pricing. Local SEO puts you in Google Maps for service areas you want to target.
We start with a photo project. If you don't have current before-and-after portfolio photos, we spend week 1 photographing your last 10-15 completed projects. Drone footage, detail shots, finished products - this becomes your primary marketing asset. These photos go on your website, into Ads landing pages, and into Google Business Profile posts.
Week 2-3: Website audit and optimization. Your site needs a prominent portfolio section, financing information, clear service descriptions, and Google reviews displayed on every page. We optimize for speed and mobile experience. Storm damage landing page goes live with targeted messaging for emergency calls.
A demolition contractor client redesigned their site and built strong SEO ranking in King and Snohomish counties - same approach works for roofing. The combination of a professional website with strong portfolio + local SEO positions you as the premium choice. Add Google Ads for storm damage, and you're capturing emergency opportunities nobody else reaches.
Month 2+: Google Ads campaigns active for both storm damage and planned work. SEO builds rankings for local service areas. Within 3-4 months, you're getting calls from Google Maps (local searches), Google Ads (both emergency and planned work), and organic search (high-intent customers researching). Each channel brings different customer types at different price points.
We work with roofing contractors across Washington, Arizona, Colorado, and Idaho. Each region has different storm patterns, seasonal demand, and customer preferences. Washington experiences winter ice dams and spring wind damage. Arizona has hail season in spring and summer. Colorado has severe hail and wind. Idaho sees seasonal variation. We adjust marketing timing and messaging for each region's specific weather patterns.
Storm damage marketing is regional. When hail hits Phoenix or Colorado Springs, we immediately increase ad spend for those areas. Denver and Boulder contractors see hail season in spring - we ramp budget before that happens. Seattle, Bellevue, and Tacoma see winter wind damage - we adjust messaging and bidding seasonally.
Planned roofing work is year-round in most regions. Metal roofing, architectural shingles, residential re-roofing - these are customer preferences and budget-driven, not weather-driven. We run steady Ads and SEO for these searches while ramping up for storm season.
Each service area gets location-specific pages, local SEO optimization, and weather-aware ad strategy. You're not running one generic campaign - you're dynamically responding to weather patterns and customer demand across multiple regions.
Real reviews from real clients, posted directly on Google.
Aidan Howerton
1 week ago
“Jeremiah has been absolutely amazing throughout the process of building my website. He was very communicative and present, and I must say the website turned out rather awesome. I couldn't recommend him enough!”
Posted on Google
Carlos Ortiz
Oct 14, 2023
“I recently had the pleasure of working with Jeremiah at Invision Marketing for my website design and SEO needs, and I must say, the results were outstanding. Jeremiah and his team truly exceeded my expectations in every aspect.”
Posted on Google
William Harsh
Aug 9, 2024
“Jeremiah with Invision marketing is awesome. Fast, friendly and professional. My last web designer went out of business and didn't tell any of his clients, but Jeremiah and his team had my landing page up and connected to my Google Ads account within hours, followed by an awesome website soon after. Highly recommend.”
Posted on Google
Google Ads with active bidding. We set up campaigns targeting storm-damage keywords with weather-triggered bid increases. The moment severe weather hits your area, your bids go up and ads appear prominently. Within 24 hours of hail or wind damage, homeowners are searching for roofers. Being at the top of those search results captures 30-50 leads per storm event. Call tracking on storm ads ensures you know which ones convert to jobs.
We'll build your roofing website around your best work, set up Google Ads for storm damage and planned work, and position you as the premium choice in your market.
