Google Ads
High-intent search campaigns built for service businesses that need leads now. Clear targeting, conversion tracking, and weekly optimization so you’re not paying for the wrong clicks.
Google Ads can work incredibly well for service businesses in Bellevue and across the greater Seattle area because the intent is already there. People are searching for a specific service and they usually need it soon. The difference between a campaign that prints leads and one that burns budget is almost always structure, tracking, and follow-through.
With over five years of experience in this market, we’ve learned that most wasted spend comes from a few common issues. Broad targeting, no negative keyword control, weak landing pages, and conversion tracking that is either missing or counting the wrong actions.
We build campaigns to match the way your customers search. Then we pair that with a landing page experience that makes it easy to request a quote, call, or book. If the page is confusing, even a perfect campaign won’t convert.
We work with contractors and trades, home services, clinics, professional offices, and other service-based businesses that want predictable lead flow and clean reporting.
We keep Google Ads simple on purpose. The goal is to create a campaign structure that can be optimized over time, not a tangled account that needs constant rebuilding. You should be able to see what’s working without digging through ten layers of menus.
Campaign setup and structure
Conversion tracking
Optimization and testing
Reporting that’s actually useful
Related services: SEO, Meta Ads, Web Design and Landing Pages.
We start with how people search, not what sounds good in a pitch. For service businesses, most wins come from tight service intent keywords, location alignment, and a landing page that answers questions fast.
Then we lock in tracking. If calls and forms are not tracked correctly, you can’t optimize with confidence. Once tracking is solid, we iterate weekly: search terms, negatives, ad copy, and landing page adjustments.
In our experience, Google Ads performs best when you treat it like a system. The campaign brings the right click, the landing page converts, and the follow-up process responds quickly. If any one of those breaks, cost per lead jumps.
If you don’t have a true landing page yet, we recommend creating one for each primary service. It’s one of the fastest ways to improve conversion rate without increasing budget.
We manage Google Ads for Bellevue businesses and service companies across the greater Seattle area. Because paid search is not limited by geography the way local SEO is, we also support campaigns across the United States when a business has the capacity to serve broader markets.
Bellevue and nearby
National campaigns
For multi-city or national campaigns, we structure the account by service and region so reporting stays clear and budgets are controlled. That avoids the common problem of one market accidentally eating the entire spend.
Google Ads management is priced monthly and depends on account complexity. We keep pricing transparent so you know what level of management you’re getting.
Starter
$500 per month + ad spend
Growth
$850 per month + ad spend
Authority
$1,250+ per month + ad spend
Ad spend is separate from management. What you should spend depends on your service category, average job value, and how competitive your market is. We’ll help you choose a budget that makes sense before we launch.
Most campaigns improve quickly when the basics are handled in the right order. This is how we usually run a Google Ads engagement.
1) Discovery and goals
We define the service focus, service area, lead goals, and what counts as a qualified conversion.
2) Campaign build
We create a clean campaign structure, write ads, and map keywords by intent so performance stays measurable.
3) Tracking setup
We set up call and form tracking, validate conversions, and make sure reporting reflects real leads.
4) Launch and early optimization
We launch, review search terms, add negatives, and adjust bids and messaging based on real queries.
5) Ongoing testing
We run A/B testing, refine targeting, and improve landing page conversion paths to lower cost per lead.
6) Scale what works
Once campaigns are stable, we expand into additional services, cities, and higher-performing keyword sets.
Send us your goals and your service area. We’ll review what’s running today and point out the fastest opportunities to improve lead quality and cost per lead.
