Google Ads
Google Ads Built for Service Businesses
High-intent search campaigns that bring in qualified leads. Clear targeting, conversion tracking, and weekly optimization so you're not paying for the wrong clicks.
Google Ads that focus on real leads, not just traffic
Google Ads works well for service businesses across the country because the intent is already there. People are searching for a specific service and they usually need it soon. The difference between a campaign that prints leads and one that burns budget is almost always structure, tracking, and follow-through.
With over five years of experience running these campaigns, we've learned that most wasted spend comes from a few common issues. Broad targeting, no negative keyword control, weak landing pages, and conversion tracking that is either missing or counting the wrong actions.
We build campaigns to match the way your customers search. Then we pair that with a landing page experience that makes it easy to request a quote, call, or book. If the page is confusing, even a perfect campaign won't convert.
We work with contractors and trades, home services, clinics, professional offices, and other service-based businesses that want predictable lead flow and clean reporting.
What our Google Ads management includes
We keep Google Ads simple on purpose. The goal is to create a campaign structure that can be optimized over time, not a tangled account that needs constant rebuilding. You should be able to see what's working without digging through ten layers of menus.
Campaign setup and structure
- Keyword research based on high-intent searches
- Ad group and campaign structure that stays clean
- Ad copy written to match intent and service area
- Negative keyword strategy to block wasted spend
Conversion tracking
- Form conversion tracking
- Call tracking and call conversions
- Tracking validation and cleanup
- Lead quality feedback loop for optimization
Optimization and testing
- Search term review and ongoing negatives
- Bid and budget adjustments
- A/B testing ad copy and messaging
- Refining targeting by service and location
Reporting that's actually useful
- Clear performance updates
- Lead and call volume tracking
- What changed and why
- Next actions for improvement
Related services: SEO, Meta Ads, Web Design and Landing Pages.
How we build campaigns that convert
We start with how people search, not what sounds good in a pitch. For service businesses, most wins come from tight service intent keywords, location alignment, and a landing page that answers questions fast.
Then we lock in tracking. If calls and forms are not tracked correctly, you can't optimize with confidence. Once tracking is solid, we iterate weekly: search terms, negatives, ad copy, and landing page adjustments.
In our experience, Google Ads performs best when you treat it like a system. The campaign brings the right click, the landing page converts, and the follow-up process responds quickly. If any one of those breaks, cost per lead jumps.
If you don't have a true landing page yet, we recommend creating one for each primary service. It's one of the fastest ways to improve conversion rate without increasing budget.
Nationwide Google Ads coverage
We manage Google Ads campaigns for service businesses across the United States. Whether you're targeting a single city, multiple regions, or nationwide, we structure campaigns to stay organized and scalable. Paid search isn't limited by geography the way local SEO is, so we can support businesses at any scale.
Local and regional campaigns
Whether you serve one city or multiple metro areas, we build campaigns tailored to your service footprint. Each location gets clean targeting and budget controls.
National campaigns
For multi-city or national campaigns, we structure the account by service and region so reporting stays clear and budgets are controlled. That avoids the common problem of one market accidentally eating the entire spend.
Google Ads management pricing
Google Ads management is priced monthly and depends on account complexity. We keep pricing transparent so you know what level of management you're getting.
Starter
$500 per month + ad spend
- Campaign setup
- Keyword research
- Ad copy creation
- Conversion tracking setup
- Monthly optimization
Growth
$850 per month + ad spend
- Multiple ad groups
- Ongoing A/B testing
- Call tracking
- Continuous optimization
- Performance reporting
Authority
$1,250+ per month + ad spend
- Full-funnel strategy
- Bid and keyword expansion
- Advanced conversion tracking
- Priority optimization
- Advanced reporting
Ad spend is separate from management. What you should spend depends on your service category, average job value, and how competitive your market is. We'll help you choose a budget that makes sense before we launch.
Our Google Ads process
Most campaigns improve quickly when the basics are handled in the right order. This is how we usually run a Google Ads engagement.
1) Discovery and goals
We define the service focus, service area, lead goals, and what counts as a qualified conversion.
2) Campaign build
We create a clean campaign structure, write ads, and map keywords by intent so performance stays measurable.
3) Tracking setup
We set up call and form tracking, validate conversions, and make sure reporting reflects real leads.
4) Launch and early optimization
We launch, review search terms, add negatives, and adjust bids and messaging based on real queries.
5) Ongoing testing
We run A/B testing, refine targeting, and improve landing page conversion paths to lower cost per lead.
6) Scale what works
Once campaigns are stable, we expand into additional services, cities, and higher-performing keyword sets.
What Our Clients Say
Real reviews from real clients, posted directly on Google.
Jimmy Hamby
Jul 12, 2024
“From the first contact to each one since, we have had nothing but the most personal and professional experiences possible. Very easy to talk to, ask questions of, and be 100% confident that if he offers any follow up, it will be done in a very timely manner. We are very thankful to have partnered with him to help our small, family run business thrive!”
Posted on Google
Bradford Davis
Nov 8, 2024
“Invision marketing did an amazing job with my website. Jeremiah made the process very easy by communicating every step of the way. I absolutely love my company's website!”
Posted on Google
Annie Alexander
Nov 25, 2024
“I love working with Jeremiah! He is fast, efficient, pleasant, and fair. Please get in touch with him to get your business growing!”
Posted on Google
Frequently
Asked
Questions
Want to know if your Google Ads are set up correctly?
Send us your goals and your service area. We'll review what's running today and point out the fastest opportunities to improve lead quality and cost per lead.