Kitchen and bathroom remodels are sold through photos. We help you showcase your best work and position yourself as the premium choice for high-value projects.
Home remodeling is different from every other business. Customers spend $30k-100k on your work and can't evaluate quality without seeing it. They don't care about your sales pitch - they care about seeing photos of kitchens and bathrooms you've actually remodeled. If your website doesn't have 50+ high-quality before-and-after photos, you're losing jobs to competitors who do.
Most remodeling contractors have terrible portfolios. Phone photos, photos from 2010, photos with bad lighting and terrible composition. Customers see a mediocre portfolio and assume mediocre work. They call a competitor with professional photography and think that contractor is better, even if the work quality is identical.
Then there's the visibility problem. You're not ranking in Google for "kitchen remodeler near me" or "bathroom renovation contractor." You're relying on word-of-mouth and referrals, which grows slowly. Meanwhile, competitors with strong local SEO are capturing every homeowner searching for remodeling services in your area.
The third issue is project value. You're getting calls from budget-conscious homeowners, not decision-makers planning premium remodels. If you're not marketing to the affluent neighborhoods and higher-end customers in your area, you're leaving 60% of project value on the table.
Professional photography is your primary marketing investment. Before-and-after photos of kitchens and bathrooms sell remodeling work better than any sales pitch. We photograph your last 20 completed projects in professional lighting, with proper composition and editing. These photos fill your website portfolio, go into Google Business Profile, and become your primary sales tool. One contractor client using Google Ads for home remodeling got 20-25 qualified leads per month - professional portfolio photos make the difference between inquiries and actual jobs sold.
Portfolio-focused web design that puts your best work front and center. Your site needs a prominent gallery showing kitchen remodels, bathroom renovations, living room updates - organized by room type or style. Include customer testimonials, project timelines, pricing ranges, financing options. Mobile optimization is critical - 80% of remodeling searches come from homeowners on phones researching projects. Clear call-to-action buttons lead to project consultations.
Local SEO captures homeowners actively searching for remodelers. "Kitchen remodel [city]," "bathroom renovation contractor," "home remodeling services" - these are high-intent searches from people planning projects. Local SEO puts you in Google Maps and local search results. We optimize your Google Business Profile with your portfolio photos, build location pages for service areas, and create content about remodeling trends and process.
Google Ads reaches immediate searchers. When homeowners search "kitchen remodel near me" or "bathroom renovation contractor," your Ads appear at the top. Ad copy emphasizing "free consultation," "design services included," and "transparent pricing" attracts serious prospects. Landing pages showcase your best portfolio work - customers see exactly what you can deliver before calling.
Week 1-2: Photography project. We photograph your last 15-20 completed kitchen and bathroom remodels. Professional lighting, composition, editing - these become your primary marketing asset. High-quality before-and-after photos increase conversion to actual job sales by 30-50%.
Week 2-3: Website design or optimization. Your site needs a prominent portfolio gallery, clear service descriptions, testimonials, and easy consultation booking. We optimize for mobile and make sure your photos load fast. Add financing information and project timelines so customers understand the process before they call.
A flooring company using Google Ads generated 20-25 qualified leads per month - that same strategy applies to home remodeling. Professional portfolio photos combined with local SEO and Google Ads puts you in front of homeowners actively searching for remodelers. By month 3, you'll have consistent qualified leads from multiple channels.
Month 1+: Google Ads campaigns launch. We target high-value remodeling keywords and geographic areas where you make the most profit. High-end neighborhoods and affluent zip codes get more Ads spend because project values are 2-3x higher. SEO builds in background for long-term organic visibility.
We work with remodeling contractors across Washington, Arizona, Colorado, and Idaho. Different regions have different remodeling trends and customer preferences. Seattle and Bellevue customers want modern kitchens and spa-like bathrooms. Arizona customers prioritize outdoor spaces and pool areas. Colorado mountain homes focus on rustic aesthetics and energy efficiency.
Geographic targeting is critical for remodeling. Affluent neighborhoods have higher project values and better conversion rates. Bellevue, Redmond, and Kirkland are high-value markets in Washington. Scottsdale and Phoenix are premium markets in Arizona. Boulder and Denver serve affluent mountain-adjacent populations.
We target Ads and SEO to specific neighborhoods and zip codes where project values justify higher marketing spend. A $75k kitchen remodel in an affluent zip code can support $3k-5k in marketing investment. We focus spend where ROI is highest.
Success in remodeling marketing is portfolio excellence and geographic targeting - show the best work in the best neighborhoods.
Real reviews from real clients, posted directly on Google.
Aidan Howerton
1 week ago
“Jeremiah has been absolutely amazing throughout the process of building my website. He was very communicative and present, and I must say the website turned out rather awesome. I couldn't recommend him enough!”
Posted on Google
Carlos Ortiz
Oct 14, 2023
“I recently had the pleasure of working with Jeremiah at Invision Marketing for my website design and SEO needs, and I must say, the results were outstanding. Jeremiah and his team truly exceeded my expectations in every aspect.”
Posted on Google
William Harsh
Aug 9, 2024
“Jeremiah with Invision marketing is awesome. Fast, friendly and professional. My last web designer went out of business and didn't tell any of his clients, but Jeremiah and his team had my landing page up and connected to my Google Ads account within hours, followed by an awesome website soon after. Highly recommend.”
Posted on Google
Minimum 40-50 high-quality before-and-after photos. 20 kitchens, 20 bathrooms, 10 other projects. Customers browse portfolios extensively before calling - if you only have 5-10 photos, they assume you're not active or your work is mediocre. We photograph your recent projects and build a portfolio that showcases range, quality, and style variety. Updated portfolio adds 20-30 leads per month vs outdated or missing portfolio.
We'll photograph your best work, build a portfolio-focused website, and run targeted marketing to attract high-value remodeling projects in your area.
